In an act of desperation, Sony have turned to advertising their lowly acclaimed PS3 in an Xbox 360 game. Seeing how their lowly efforts and pathetic console are drastically inferior to the awesome might of the Xbox 360 and its much bigger fanbase, they place adverts in our games to push this measly PlayStation!
Of course the game is UEFA Champions League 2006/2007, and the ad actually spawns from the fact Sony and their PS3 sponsor the real life sport along with Microsoft and their 360.
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